Fortunately, makeup primers are the hidden gem of the beauty world and can make your skin look smoother, brighter and overall more even. These little wonder products are designed to do far more ...

Sometimes, a product is so good that you have to go back for seconds — that’s exactly how we feel about this e.l.f. Cosmetics primer. The Mint Melt Cooling Face Primer is back for a limited ...

It's from an Oprah-used brand. Sophie is a writer for InStyle, where she reports on noteworthy beauty products—including skin care, hair care, and makeup—and, occasionally, covers celebrity ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...

SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for ...

Sixty days and one Fashion Month into 2025, we reached out to the top pros in makeup to find out the buzziest eye, lip, cheek and nail looks, as well as for their take on what's not so hot right now.

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft. EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer ...