Want to win an election? Talk about values more than policy, tell a compelling story, paint a bright future and find ways to repeat, repeat, repeat.

In today's cutthroat business world, persuasion isn't just an advantage—it's essential. For decades, Robert Cialdini, a true pioneer in the psychology of persuasion, has been decoding the ...

Scatena & Rosner Films is rolling out Grammy and Tony winner Jhett Tolentino‘s film directorial debut “Asian Persuasion” across North American theaters, with a digital/VOD bow to follow.

It’s well known that consumers value online reviews: As many as 98% report that they rely on reviews to inform purchase decisions, with some consumers listing it as the number-one factor they ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Develop the ability to express your design ideas confidently, learn how to solve real-life graphic communication challenges, and graduate with a diverse and relevant portfolio. The Department of ...