Bikroy Magic, a book by Mizanur Rahman Sohel focusing on branding and marketing strategies, is now available at the Amar ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

In today’s fast-paced digital world, first impressions are crucial, and digital avatars have emerged as powerful tools for ...

Stop letting the fear of selling out stop you showing up online. You're doing great work and the world needs to know. Make ...

The ‘house of brands’ strategy sounds great in theory, but in practice, it comes with significant challenges, especially for ...

Tuco Kids, an innovative kids' personal care brand, has announced the appointment of Chanakya Gupta as Co-founder. Prior to ...

As India increases its customer base for Basmati rice to 150 countries globally, appropriate and meaningful branding has now ...

Statter, cofounder of Blended Strategy Group, introduces her signature scent, developed with Tru Fragrance & Beauty.

The Economic Times Great India Retail Awards 2025 celebrated retail leaders and trailblazers for their contributions to ...

Why personal branding works. Your website used to be your front door, but social media platforms are now the first touch point for many potential customers. Algorithms prioritize ...

Meghan Markle’s As Ever vision board channels Taylor Swift’s signature clue-dropping style, sparking theories.