Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

In the world of fragrance collectors, enthusiasts, reviewers, and redditors who inhabit r/Fragrance, “beast mode” refers to scents like Vanilla Powder that have hyperstrong longevity ...

That’s why picking the perfect perfume can be such an important decision. Whether you’re looking for a new fragrance to commemorate a special occasion, looking to change up your signature scen ...

Finding the right scent can feel like a Herculean task. Amidst the millions of perfumes on the market, you want to find the one that’s playful, but not too girly; musky but still effeminate ...

Whichever scent you arm yourself with in the morning is an inherently personal decision. The fragrance that follows you throughout the day can imbue confidence ahead of a big board meeting ...

Finding your signature perfume can be an expensive case of trial and error. Experimenting feels like a luxury when fragrance costs are soaring and the choice on offer ...

Here at Post Wanted, we love dupes. In 2023, Target launched fine’ry., a perfume line with spot-on dupes for expensive scents from luxury labels. Last year, Bath & Body Works is getting into the ...

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...

Step up your gift-giving game this Valentine's Day with ScentBox, the popular fragrance subscription brand everyone is talking about. Personally, I applaud people who have a signature scent but ...

2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...