Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

Yet, brands have recently taken it a step further, anthropomorphizing corporations into our fellow Gen Z besties. Nonetheless, when done well, the strategy can be clever enough to make us laugh and ...

We've spent years testing different clothing brands in order to find a select few that strike this balance — and gathering info on our favorite hero pieces along the way. From stylish blazers to ...

The best motor oil brand in our ranking has a full storefront on Amazon, making it easy to get whatever specific flavor of oil you're looking for. Mobil 1 is the motor oil of choice for some ...

A comprehensive brand strategy should include: When I worked at a small startup, we spent months developing our brand strategy. It wasn't easy, but having clear goals helped guide our marketing ...

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name.

Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol ... as a symbol of spirits in some cultures. "Soon after our return, a hummingbird got into the house," Harry wrote ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever. She announced the news on her official Instagram account on Feb. 18. "Cat's out of the bag.

Let's dive into our top 10 brand design case studies. Each one of these brands nailed their visual identity in inspiring and different ways. Have you ever walked into a party and instantly known who ...

As marketers, we need to determine where these agents should be granted agency to drive our brand. Think about what those communicators look like for your business. In this agent-driven future ...