Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

A comprehensive brand strategy should include: When I worked at a small startup, we spent months developing our brand strategy. It wasn't easy, but having clear goals helped guide our marketing ...

Adam Taylor is the Founder and CEO of Splendor, a 25+ year creative agency - building bold brands and solutions across B2B industries. Most brands don’t actually have a brand. They have a name.

Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol ... as a symbol of spirits in some cultures. "Soon after our return, a hummingbird got into the house," Harry wrote ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever. She announced the news on her official Instagram account on Feb. 18. "Cat's out of the bag.

As marketers, we need to determine where these agents should be granted agency to drive our brand. Think about what those communicators look like for your business. In this agent-driven future ...