Jordan Brand released a new ad campaign yesterday ahead of G/F Luka Doncic’s first matchup against the Mavericks since they ...

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

In celebration of NBA All-Star Weekend and their 40th anniversary, Jordan Brand put on a unique drone show in the Bay Area on ...

Meghan Markle, the wife of Prince Harry, made a name switch to her lifestyle brand weeks ahead of the launch of her delayed ...

Look no further than Twitter’s blue bird, which Elon Musk loathed, but many users still mourn.) Language-learning app Duolingo is looking to make a shift and has killed off its owl mascot. But rather ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

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Jordan Brand celebrated its 40th anniversary with a spectacular drone show over the Bay Bridge in San Francisco.