Under Hill, the brand has amped up the promise to grow women’s.

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.

NIKE, Inc. and SKIMS have officially announced the debut of NikeSKIMS, a new womenswear brand designed to sculpt and engineered to perform.

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.