Elements of the 1980s-era Firebird tracksuit come back reimagined with leather and cashmere. A new jewelry collection, with prices reportedly between $500 and $2,000, includes pendant necklaces, rings ...

Millions tuned in to watch the Eagles beat the Chiefs in Super Bowl 2025 and the Kendrick Lamar halftime show, but it was a huge night for brands, too. Companies spent millions to roll out game-day ...

Liverpool investor LeBron James made a bold statement of his Liverpool allegiance while court-side at an NBA game, delivering ...

We are at a big of a slow time when it comes to signature tennis shoes. The once super-prominent adidas hasn’t had one since ...

Mexico’s largest soccer team, Club America, has signed a multi-year partnership with Adidas AG, bringing its contract with ...

Plates are common in premium running shoes, though predominately used with softer foams to add stability and assist in ...

Nike really put a whole bunch of superstar women ... college sensation JuJu Watkins, soccer stars Sophia Smith and Alexia Putellas plus Olympians Jordan Chiles and Sha’Carri Richardson.

Nike is trying to make a comeback in the retail space. Its new approach involves offering fewer discounts. Veteran employee Elliott Hill took over as CEO of the sports giant in October 2024. Hill ...

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

The San Antonio Spur opens up about his love of fashion, and how it is an extension of a more complex world view.