Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.Hill has ...

German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear ...

The Premier League announced PUMA will become the official ball supplier of the English top-flight for the 2025–26 season.

Nike and the NWSL's creative brains were not focused on 2023, though; there were 2025 looks to discuss. Such is the intricate process to create fresh designs for soccer teams, who debut at least ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Nike was not the official shoe sponsor of the ... He could have believed it if Jordan had been a track or soccer star, but basketball? I understood where the quality angle was coming from and ...

Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the ...

Nike and Slam Jam shut it down over the weekend with an event in Milan to mark the triumphant return of the Total 90 series.

Copyright 2025 The Associated Press. All Rights Reserved. Liverpool’s Mohamed Salah celebrates after scoring his side’s third ...