PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

You might be thinking, ‘What’s that on her face?’” Seyfried said in the video. “That’s my eczema, and I, too, suffer from ...

As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

How often should you replace your mascara and other beauty essentials? - Experts share their advice on why we need to change ...

We watched Kyle's spring livestream, and put all 37 beauty products she recommends in one place, along with what she loves ...

Running Point’ star and Joico’s first-ever global celebrity spokesperson Kate Hudson brings all the night-out vibes—and good hair days. Read our interview with the star here.

Whether you're looking to refresh your skincare routine, experiment with new makeup trends or stock up ... Peter Thomas Roth’s Instant FIRMx temporary eye tightener helps instantly firm and ...

The dancer-turned-musician walked the red carpet with half her face bejeweled and her hair styled up with a large headpiece.