Havas Red’s Dana Tahir shares the risks and opportunities that polarisation, emotional disconnect and societal upheaval offer ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...

The Super Bowl was full of big commercials. To break down three of the best is a Northwestern University marketing professor.