18 leaders each discuss their company's mission statement and how passion plays a positive role in business branding overall.

Someone formed a bunch of businesses in Hickory Ridge Estates one morning last June. State officials and the well-to-do ...

Over time, you may decide that the business name you chose for your company no longer accurately reflects your brand. Or you ...

For tax (and perhaps other) purposes, sole proprietors and single-member LLCs can typically put the title of a mixed-use ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Navigating the process of registering a business in the United States can be complex, but understanding the necessary steps, ...

Harbin highlights this point: “Owning a premium domain signals that a company is serious about its brand, is willing to ...

Soon, we’ll finally get a chance to taste Duchess Meghan ’s fruit preserves—but they’ll be branded under a different name than we had originally anticipated.

Transform your business with RingCentral's AI Receptionist: 24/7 call handling, intelligent routing, and natural ...

When people think of Social Security, they typically think of monthly benefits — for the roughly 69 million retirees, ...

A homeowner was told some insurance companies may not cover loss or damage due to a discrepancy in the names, even if the ...

AI has led to a boom in new startup creation and deal making, and BI startups that have strong founding teams and investor ...