While classics are always in style, perhaps something new might catch your eye in 2025. Over the past few years, we’ve seen ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Read on for our top hair and makeup looks from the 2025 Grammy Awards and the most star-studded glam from music’s biggest ...

You can now get cosmetic injectables from the comfort of your home thanks to Skin Clique, which is now expanding services in ...

Nails by Neat, a mobile nail salon that has evolved into a permanent space in Indianapolis, offers a personalized experience ...

Awards season is in full swing and the 2025 Grammys celebration once again provided endless beauty and fashion inspiration. A ...

It's important for leaders in beauty and wellness to create environments that serve both as self-care sanctuaries and content ...

BOBBI Brown is the most globally recognisable name in the beauty industry.  But despite the make-up mogul, 67, being the ...

Nail the rich mom aesthetic with these 17 sophisticated winter tops for women in their 30s that start at $17 — details!

Megan Thee Stallion traded her signature tips for a short manicure with mismatched designs of nail art, bringing back a ...

Nail techs have pushed the nail art boundaries into a serious art form. Read about three St. Pete elaborate nail artists and ...