The Chesapeake Baysox, like every affiliated minor league baseball team, devises an 'alternate identity' that principally ...

A minor-league baseball team has debuted its new alternate logo, and it is generating plenty of attention, though maybe not for the greatest reason. The ...

The Chesapeake Baysox minor league baseball team announced Friday night it will be donating 10% of merchandise sales of its new “Oyster Catchers” nickname after the logo for it was virally mocked on ...

Muskegon Community College (MCC) is launching a new marketing campaign and brand slogan, called “Bring It Out,” reflecting ...

The Baysox are leaning into the situation for a good cause. “If we’re going to go viral, let’s make it count!” the team's ...