I’ve seen H1 elements in breadcrumb trails, hidden behind wordless graphics, and pushed to the margin with CSS. But other SEOs who worry about being spammy, go with a single h1 tag rule of thumb.

The Evidence Against H1 Tags As A Ranking Factor Even by 2009, Google was well aware of spammy tactics around H1 tags. For example, Matt Cutts, then the head of Google’s Webspam Team, warned in ...

I see a lot of multiple h1 (all but one are visually hidden) out there … Everybody treats it differently. And stuff like the <main> tag,” asked user @chaeppeli via Twitter. The answer.

So I would use them in the proper way on a page. And especially with HTML5 having multiple H1 elements on a page is completely normal and kind of expected.” H1 Headings and SEO ...