Though beige blush looks gorgeous with minimalist, tonal makeup, it also makes the ideal finishing touch when wearing bright ...

These Glow Drops have already reached staple status, but they've now been upgraded with the brand's new look and feel. The ...

Hindustan Unilever Limited (HUL) has signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Kylie Jenner has been trying harder to look after her skin because she is keen to let her natural complexion "shine through" ...

brand’s distribution network, it can move forward." Minimalist is also among the few profitable beauty and personal care startups in the country. In 2023-24, it doubled its profit after tax to ...

Alicia Keys' makeup artist, Dotti, posted the look to her Instagram which showed the singer adorning a fresh skin-like ...

Minimalist, the company says, “plays in fast growing affluent beauty market”, has “complementarity in portfolio”, “efficacious products with a distinct and sharp positioning” and ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, functional BPC brands ...

Vegan, clean and sustainable beauty trend reflects the growing preference for ‘minimalistic ingredients.’ Know all about the ...

Minimalist offers skincare products, including moisturisers ... This acquisition is another key step to grow our Beauty & Wellbeing portfolio in high-growth premium demand spaces.