Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles in the spots and how they got there ...

Brendan Whitworth says U.S.-made beer should be reclassified to better capture the spirit that’s ‘intrinsic to the American ...

Willem Dafoe and Catherine O’Hara hustle pickleball players White Men Can't Jump style (with Challengers energy) in Michelob ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into ...

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ...

The beer brand Michelob ULTRA announced on the 3rd that it has signed a brand ambassador contract with golfer Ko Jin-young for the second consecutive year. Michelob ULTRA features 89 kcal per 330ml ...

Labatt has been making beer in Canada with more than 70 brands produced at six locations across the country. With 3,500 ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA superstar Sabrina Ionescu make cameos in the Super Bowl ad ...