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After BARBIE Mattel Films is Crafting Its Future By Recruiting Indie Filmmakers From Sundance
Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...
‘New-stalgia' On Demand: How Mattel Links Brands Across Generations
Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby "Barbie" at the Hollywood Bowl. After shattering global attendance records with Greta ...
Master of Mattel’s Cinematic Universe: How Robbie Brenner Plans to Build on Blockbuster ‘Barbie’
Mattel Films chief Robbie Brenner focuses on storytelling as she shepherds 'Masters of the Universe' and other followups to ...