People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

The Desert Boot turns 75 this year, and the Wallabee and Desert Trek aren’t much younger. But the crepe-soled classics from ...

If you have a new business or are rebranding, a corporate logo is critical because it represents you. Learn tips for creating an effective corporate logo.

From yellow suits to overwhelming ruffles – the 2025 Oscars red carpet was filled with major fashion fails from the biggest ...

They can then target these smaller markets directly with products and advertising tailored to their ... enabling businesses to tailor their products and marketing strategies.

You'll learn the basic building blocks of advertising and marketing that can help any business, even if you're starting or operating on a shoestring. The gods of ...

People may discover the app directly via search or learn about the app from ads on social media, paid ad platforms from Apple and Google or advertising ... a mobile app’s marketing copy – keywords, ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

Citi analyst Jason Bazinet raised the firm’s price target on Lamar Advertising (LAMR) to $128 from $121.76 and keeps a Neutral rating on the shares. The firm updated the company’s model to ...

Ancient Greek vase depicting Achilles and Ajax playing a game. Credit Sailko, Wikimedia Commons, CC BY-SA 3.0 Advertising and marketing flourished in ancient Greece and Rome. Although they lacked the ...