Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Data-driven marketing is more accessible today than ever. A marketer or retail business owner can research and find proven ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

First Insight has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment.

Consumers are looking for healthier meal ingredients and snacks. Dates get more attention during the holidays, but a little ...

According to a study into shopper behaviour by marketing ... Where once retail experiences, service, product ranges and pricing were considered key to supermarket loyalty, our research over the last ...

By looking at some examples and examining the psychology of gamifying marketing and loyalty offers ... at scale via digital channels, in-store promotions, and traditional advertising.

SEOUL, South Korea — February 12, 2025 — To further drive its business expansion in the US, Hyosung TNC has appointed industry expert, Malvina Hoxha, as its new US Director of Marketing.

PopWorks is launching its first-ever on-pack promotion across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags in partnership with the new ...

The supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 ‘high protein’ bundles on the platform.