Sometimes bold marketing ideas pay off, and that was definitely the case for this American name brand soda that changed ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to achieve this is through the strategic use of custom promotional products. These ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

Nagoshi’s next game, an open world action drama that sounds very much in the vein of the beloved Yakuza / Like a Dragon ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention strategies that actually work in 2025.

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Fox Sports has been all-in on promoting IndyCar, its newest major sports rights property, at a time when some feel the sport ...

Numerous TNA executives, including President Anthony Cicione and former WWE talents Josh Matthews and Christy Hemme, have ...

Artificial intelligence (AI) is revolutionizing the creative world, giving artists, illustrators, and filmmakers new tools to ...

These unconventional stunts are a smart tactic to break through the noise during a competitive awards season, marketing experts ... then used a more traditional promotional tactic this weekend ...

The world of marketing moves fast, so if you want to succeed, you need to move faster, right? Here are six stellar marketing ...