A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

A wintry mix to include freezing rain and sleet is in store for after 5 p.m. and expanding across Northeast Florida tonight until about 11 a.m. Wednesday. Snowfall is in play for Southeast Georgia ...