Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).