Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

TORONTO — Rogers Communications Inc. has filed a response to the Competition Bureau's allegations against the company of ...

Colwell has been appointed as managing director of Moore Media. He brings 25 years of senior leadership experience on both client and agency side, working across public and private sectors with FTSE ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

Miami Beach officials released a reality TV-themed promo forewarning spring breakers of rules and precautions that will be ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Susan Theder is the chief marketing and experience officer at FMG Suite.