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GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

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AI in digital marketing transforms customer interactions and business model development as well as automation workflow management.

He generated hundreds of millions for Puerto Rico in just 24 hours.

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The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.