Rubin also hosts a Super Bowl blowout for his Fanatics brand, which will feature performances by Travis Scott, Post Malone and Don Tolliver.
Think football fans don't care about fashion? Think again. Kristin Juszczyk and Emma Grede launched Off Season, a sports apparel brand based on Juszczyk's DIY looks.
Travis Kelce shared his thoughts about Donald Trump's plans to attend the 2025 Super Bowl, months after the president said he hates Taylor Swift following her support of Kamala Harris.