NEW ORLEANS — With Super Bowl LIX underway in Caesars Superdome, many are responding to the new score tracker on millions of ...

Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

In advance of a milestone season at Whataburger Field, the Corpus Christi Hooks are making a change. The Houston Astros' Double-A affiliate unveiled new logos and uniforms on Friday evening, marking ...

PITTSBURGH, Jan. 30, 2025 /PRNewswire/ -- Today, The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name, image, ...

According to the release, in addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will also include student-athlete influencer marketing ...

The 2025 season sees the Texas Longhorns in a new conference, but expect similar success for Reese Atwood and Co. Since the program launched in 1997, Texas Longhorns softball has been a consistent ...

In Texas' close win over Ole Miss ... in my mind the whole entire game that we were going to win." Jones and the Longhorns will return to the Moody Center on Thursday to take on a hot Mizzou ...