NEW ORLEANS — With Super Bowl LIX underway in Caesars Superdome, many are responding to the new score tracker on millions of ...

Silsbee native Drelon Miller is a prime example of how NIL deals can "change the game" for athletes in college sports.

In advance of a milestone season at Whataburger Field, the Corpus Christi Hooks are making a change. The Houston Astros' Double-A affiliate unveiled new logos and uniforms on Friday evening, marking ...

PITTSBURGH, Jan. 30, 2025 /PRNewswire/ -- Today, The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name ...

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name, image, ...

According to the release, in addition to "co-branding with the iconic Texas Longhorns logo in Dick's marketing campaigns," the sponsorship will also include student-athlete influencer marketing ...

In a 38-24 victory over Clemson in a first-round CFP game played at Royal-Texas Memorial Stadium, Blue had his best game in a Longhorn uniform, rushing 14 times for 146 yards (10.4 yards per carry ...

The 2025 season sees the Texas Longhorns in a new conference, but expect similar success for Reese Atwood and Co. Since the program launched in 1997, Texas Longhorns softball has been a consistent ...