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A logarithmic excess-advertising model of a duopoly is presented, and Nash optimal open-loop advertising strategies are determined. It turns out that if the two firms use different discount rates, ...
In this chapter, we propose a log-linear model for the biases observed when analyzing model communities data. Our model expands the recent work from McLaren, Willis and Callahan (MWC) [eLife, 8:e46923 ...
A log-linear model for predicting magazine exposure distributions is developed and its parameters are estimated by the maximum likelihood technique. The log-linear model is compared empirically with ...
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