Kendrick Lamar has the hot hand and landed another huge achievement less than two months into 2025. His Super Bowl LIX halftime show is now the most-watched halftime show of all time, outdrawing Michael Jackson’s halftime show from over 30 years ago.

Kendrick Lamar’s Super Bowl LIX halftime show sparked conversation among fans and critics as he performed a mix of old and new hits. His 12- to 13-minute set had everyone trying to decode his hidden messages and cemented his place in history,

Kendrick Lamar, one of hip-hop’s most venerated artists for the past decade, performed “Not Like Us,” a diss track aimed at Drake, to cap the Super Bowl halftime show in New Orleans, the first to be headlined by a solo rapper.