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Limited edition tequila sells out within 1 week of launch; co-founder Lalo González says 'We need more'
grandson of Don Julio and co-founder of Lalo Spirits, unveiled High Proof, a limited-edition release of 108 proof (54% ABV) tequila blanco, which expanded the brand’s portfolio from one product.
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Don Julio’s grandson on drawing from family, heritage while kick-starting additive-free tequila brand
the namesake’s grandson is forging his own path in the spirit industry with an emphasis on additive-free blanco tequila. Eduardo "Lalo" González, grandson of Don Julio and co-founder of Lalo ...