Tim Sykes, brand director at Packaging Europe, considers the ‘shrinkflation’ conundrum of less wasteful food portions versus increased packaging waste and carbon emissions – starting with the demands ...

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Retail studies show consumers are growing wary not only of rising prices but also of “shrinkflation,” the widespread practice of using less product in a package to get around raising the price.

“They know they’re going to have a tough time in the media,” he says. For example, the rise of the term ‘shrinkflation’ has attracted negative attention. Arguably, the industry may feel the focus has ...

I applaud the Waitrose management for taking notice of their customers… 'So often consumer products manufacturers operate a shrinkflation policy and ignore their customers' annoyance ...