Yoshiko Abe is about to turn 89, but that hasn't stopped her from going to the gym every day and trying the free-of-charge makeup course at her housing complex. "It was really helpful," she said, all smiles and glowing after putting on foundation and pink lipstick,

In Japan, seniors are embracing beauty routines through Shiseido’s makeup courses, as the country's ageing population becomes a key market for fashion and wellness. View on euronews