ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
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Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
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iSpot offers lower Super Bowl LIX viewership data than Fox
iSpot measures the effectiveness of commercial spots airing on traditional and connected TV using proprietary methods. It wasn’t clear why iSpot’s viewership figures for Super Bowl LIX ...
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Automotive TV Spending Nearly Flat In February
Sports-related programming accounted for over 60% of total industry spend in February despite only two Stellantis brands ...