As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit. The debut flight of New ...

One of Hollywood’s worst weeks in years just got worse. David Lynch, the four-time Oscar-nominated filmmaker behind Blue Velvet, Mulholland Drive, Eraserhead, Wild at Heart, The Elephant Man and ...

The original Walmart logo from 1962 was just the word Walmart spelled out in all caps using a fairly basic font in a blue hue. According to the Walmart Museum, the font was “chosen at the whim ...

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The NHL unveiled Thursday the uniforms the Columbus Blue Jackets and Detroit Red Wings ... The font for the front of Detroit's sweater was inspired by logos for the automotive industry and ...

and launched its first logo at the same time: the word WALMART in straight blue writing, according to the Walmart Museum. Sam Walton, founder of Walmart, is shown in a 1992 photo taken in Little ...

Pound-for-pound king Islam Makhachev will look to extend his win streak to 15 fights when he defends his 155-pound title in a rematch against Arman Tsarukyan in the main event. The co-headliner ...

Additionally, the spark "exudes the energy of Walmart" and the color palette "leans on the retailer's most recognizable tones and its heritage of blue ... company's wordmark and logo.