IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

Philip Morris' iQOS device can collect user data. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits.

What is Iqos, though, and how is it any different from a vape? Altria began developing Iqos with cigarette behemoth Philip Morris before the companies split in 2008, according to CNBC.

Innovation, design, change, creative revolution. Philip Morris Italia, in collaboration with Vogue Talents, launches IQOS MASTER STYLE, a scouting initiative to support the most promising young ...

Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest ...