As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Pearson spearheaded the RNC’s youth advisory council and wrangled young influencers into supporting Trump. Debono serves as chief marketing officer ... with the TikTok logo from a TikTok photo ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

NEW ORLEANS (AP) — Artist Tahj “Queen Tahj” Williams rarely cruises through downtown New Orleans, but recently she did, ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Experiential marketing, combined with a well-thought ... or the strategic use of influencers who embody the brand’s values. By associating with entities and individuals that resonate with ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Gaming and esports should now be a part of any brand’s marketing plan if you want to appeal to a younger audience. The days ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Foster School of Business third-year students Jackson Fay and Daniel Molnar, have developed an influencer merchandising ...

Discover the wild theory about Super Bowl logo colors predicting the championship teams. Coincidence or clever marketing?