As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

The Oklahoma City Thunder have seen superstar Shai Gilgeous-Alexander launch his new signature shoe wiht converse, everything ...

A recent survey has found that 80 per cent of Australian Made logo users believe the iconic green and gold kangaroo ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make ...

Billions of dollars will be spent by them on marketing—but which brands would benefit the most from Mahomes, Hurts, and Kelce ...

Jacqui Kingswell built The Pilates Class into a global brand with smart marketing, influencer partnerships, and a strong ...

Over the past several years, customized stickers have grown in popularity and are used as a branding resource for many ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Foster School of Business third-year students Jackson Fay and Daniel Molnar, have developed an influencer merchandising ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

The company sells millions of cans of iced tea each year and has maintained the 99-cent price tag for three decades. But have ...