Mavely VP of Business Development Usaid Khan talks about the promise of "everyday influencers," being bullish on social ...

For one, look beyond media mix models and get real about incrementality,. the actual sales lift driven by advertising.

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Organic social media has become a key feature in the marketing strategy for many brands ... The report suggests organic social media is cost effective and can support upper-funnel objectives. “Organic ...

DesignRush.com is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency ...

Influencer marketing tends to get a lot of press these days ... the opportunity to make more money with no corresponding increase in labour—brands are more than happy to funnel huge sums of money into ...

Influencer marketing is expected to reach $24 billion ... how influencer content impacts purchase decisions throughout the funnel. Often, niche influencers are at the forefront of new product ...