The packaging was the branding. By the 1870s, after bankruptcy and rebirth, Heinz introduced the first version of what we might consider a proper logo—the company name in a simple, bold font. It was ...

But Kellogg's brand assets are recognisable, and we've seen other brands distort or remove their logos in recent years – Heinz did it just ... with that cursive font, the posters look ...

Take Barilla, with the strong blue bringing out the golden notes of the pasta, or the turquoise of the Heinz baked beans tin ... By extension, sharp words and fonts are matched with sour ...

The Heinz logo is one of the most recognisable logos in the ... The YouTube logo is one of the most recognisable logos in the world, thanks to its bright red colour and bold font. The logo has changed ...

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, ...

Citi analyst Thomas Palmer downgraded Kraft Heinz (KHC) to Neutral from Buy with a price target of $28, down from $34. Published first on TheFly – the ultimate source for real-time, market ...

Barclays analyst Andrew Lazar maintained a Hold rating on Kraft Heinz (KHC – Research Report) today and set a price target of $29.00. The company’s shares closed yesterday at $29.32.

Typography is an essential component of visual communication, branding, and design. However, creating custom fonts has ...

Heinz is changing the way it creates its beans in a first for the iconic brand. The popular food company launched nearly 150 years ago and its beans have become a staple in many homes. In an ...

Consider yourself a Heinz Beanz connoisseur? Well you might want to keep on reading. That’s because, the iconic brand is going to be launching three brand new flavours in UK supermarkets.

The lesson? Adapt or fade away. The move away from logos represents a broader shift in branding. We’re entering a golden age of typography, where fonts are not just a design element but a ...

Anyone who's watched Bridget Jones will know exactly the meaning being Heinz' Blue String Soup. The Wigan-based company has been jumping on the publicity bandwagon of the new film out this week, by ...