A page will typically have a headline. Behind the scenes, in the HTML code, the headline is wrapped in an H1 tag. This page has a headline and several sub-headings to break up the copy into sections.

By Matt Rotter, Charity Kahn, and Paul Anderson To use positioning on an element, you must first declare its position property to be absolute or relative: H1 { position: absolute } Then you can ...

In short, the number of Google search results showing with the HTML title tag on the SERP dropped 77% on average and when that happened, roughly 75% are utilizing the H1 instead of the HTML title tag.