AI threats are real, but brand power plus measured AI adoption may preserve Google's dominance. Find out why I maintain a ...

emphasized the certification as a baseline qualification for hiring paid media experts, stating that "I wouldn't hire any paid media expert without a Google Ads Search certification." Gucwa ...

Meridian is open-source, customizable, and supported by certified partners for ... It also provides information, such as Google Query volume, to show how paid search spending delivers results.

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Alphabet’s Google Search still leads despite AI disruption attempts. Read why GOOGL stock is undervalued, with Google Cloud ...

There are a lot of different ways to increase your financial success, including strategies for making money, saving money, ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?

Pay-per-click (PPC) is a model of digital advertising in which the advertiser pays a variable fee each time an ad is clicked.

While there aren’t many meaningful hardware upgrades for the Galaxy S25 and S25+, the Snapdragon 8 Elite for Galaxy chipset, ...

If you like to keep your budget in a spreadsheet, ChatGPT can help you move your newly created budget there. Once you’ve used ...

Our favorite performance EV has become a used bargain, one that Matt Farah could not resist with this newly purchased 2022 ...

Sarah Isbister was living in New Zealand with her husband and young family when she realised she'd been caught in what she ...