A Conversation With Turo’s Matt Kerbel On Branding Being The Mechanism Not The Message, Unlocking Gen Z + The Future Of Creator Marketing
For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...
BevIndustry5d
CPG brands, retailers adapting to Generation Z, Alpha needs
As consumers look to cut sugar intake, Zevia PBC aims to ensure its natural sodas are affordable and accessible to all ...
The Financial Express on MSN6d
ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales
In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...
NFL goes after Gen Z fans by courting creators on YouTube, Instagram and Snapchat
Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...
Gen Z unlikely savior of Japan’s economy through ‘oshikatsu’
For a peek into this peculiar world, Oshikatsu Izakaya Marumaru-no-kai is worth a visit. The restaurant, built like a karaoke ...
Driving the future: Maruti Suzuki’s marketing evolution in a digital-first era
In an interview, Maruti Suzuki’s Partho Banerjee delves into the company’s strategic shift towards digital, its focus on ...
Marketing Dive7m
Welch’s CMO on shaking off staid marketing, embracing experiential
Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.
The Financial Express5d
ASUS India’s marketing cheat code: Cracking Gen Z, gaming, and digital sales
ASUS’ marketing budget is closely linked to revenue generation, with digital taking ... gaming “Over 55% of our customers belong to Gen Z and Gen Alpha, indicating that our tech and ...
Can lingerie brand Victoria’s Secret win with Gen Z?
US group attempts to reboot and recapture the glamour of its 1990s and 2000s heyday after years of flagging sales ...
As workplaces adopt AI at varying rates, Gen Z is ahead of the curve
WorkTango used Deloitte survey data and more to analyze how millennial and Gen Z workers are responding to artificial ...
YourTango: Revolutionizing Relationships on MSN4d
Gen-Z Is Now Being Called The Strawberry Generation — 'Fragile, Easily Bruised, And Unable To Handle Pressure'
Strawberry generation Gen-Zers like me, maybe this is the first time you heard this term. You might wonder what the ...