Elmo, dressed in his signature red garb, glances at Federer's shoes and asks the tennis legend about the “Q and C” logo on them. Federer tries to clarify that the stylized ON logo is actually ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

The fun collaboration left Federer doubting himself as Elmo playfully challenged his understanding of the ‘On’ logo. The former World No. 1 maintained his partnership with the Swiss company ...

The racquet has design elements that draw inspiration from Federer including the now iconic RF logo along the shaft and butt cap, and a unique peak design representing the mountains of his native ...

Federer has retained endorsements with brands like Uniqlo and Rolex since concluding his quarter-century career, and reclaimed ownership of his eponymous RF logo in 2020 after cutting ties with ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...