When it comes to Facebook advertising, many marketers focus on surface-level metrics like clicks, impressions, and reach. While these numbers offer a quick snapshot of how an ad is performing, they ...

Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

There are a number of social media marketing platforms you might want to take advantage of when you develop a social strategy. As you explore your options, you’ll find that some platforms are a ...

There are plenty of third-party solutions available that make it easier for SMBs to deploy a Facebook marketing strategy that combines paid promotion with targeted content, such as Hootsuite Ads ...

Your Facebook marketing strategy shouldn’t be focused on increasing Facebook Likes or increasing engagement on the platform, it should be focused on driving a maximum number of people off it.

With a well-planned strategy, you can use Facebook to support the full customer experience, from brand awareness to purchase and loyalty. This has worked for other businesses, so it’s time for ...

3. Use automation tools to boost activity The more you post on Facebook, the more chances you’ll have of getting more Facebook followers. Don’t let posting fall by the wayside.

Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...