Saul Marquez, CEO of digital marketing agency Outcomes Rocket, weighs in on what the introduction of ads to Meta's Threads ...

The ad tried to align with social justice movements but backfired due to the brand’s opportunistic behaviour. The ad was targeting or was supposed to target a conscious young audience but failed.

Amazon Ads has been working on key features for the Amazon DSP to deliver better customer experience and help advertisers ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

A+E Networks has tapped Ann McGowan to oversee a new division devoted to digital media and plans to revamp History.com ...

The new unit's first initiative under the former Dow Jones executive's leadership will be a relaunch of History.com ...

A+E has created a new digital division, led by Ann McGowan as the newly appointed general manager of digital platforms.

It can then help you create tailored social campaigns for various platforms, including X (formerly Twitter), Facebook ... forms of advertising; in a viral age, that word can spread far quickly when ...

The Oracle of Omaha has $180 billion collectively invested in four brand-name companies with well-defined competitive ...

In fact, according to a report from the Federal Trade Commission, since 2021, one out of every four financial fraud victims said the incident started with an ad, message, or post on social media.