Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Oret Bespoke, a fashion brand formed some years ago by a budding fashion entrepreneur is gradually moving from a local brand ...

As people rely more and more on artificial intelligence for recommendations on everything from product purchases to trip ...

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...

Here's why I believe organic marketing is a smarter and more sustainable choice and how you can leverage it immediately to ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market saturation. Despite their star p ...

There are many more examples. Brands as well known as Kissan Squash ... test colour schemes and align with local sensibilities. In branding, a misplaced stroke of colour can ruin even the ...

After facing intense competition and market saturation in 2024, an increasing number of cross-border businesses are shifting ...

Did you know that Bata is not actually an Indian brand? Despite being ... Bata embeds itself deeply into local economies, traditions, and even languages. A prime example of Bata’s localisation ...

There are roughly 15,000 independent kebab restaurants in the UK, but GDK might be the first to make a success of the ...

A primary driver of India’s market has been strong demand for SUVs, particularly newer and higher-end models, which often had ...