Latest edition of Economic Times Brand Equity’s Digital Cover features Asha Kharga, Chief Customer & Brand Officer and Member ...

Lauren Eni Canseco of Dietz & Watson shares what's driving the demand for cleaner ingredients and why charcuterie board ...

Kenvue settled its proxy fight with activist Starboard Value, adding three new directors to its board. Starboard's Jeff Smith will join the board of the Johnson & Johnson spinoff, along with Sarah ...

Physical, tangible brand experiences—a well-placed billboard, an unexpected direct mail piece or a cleverly designed giveaway ...

We still didn't get a straight-up definition of exactly what an AI agent is during Bret Taylor's Mobile World Congress ...

Shoppers are turning to smaller, more affordable food brands, impacting giants like Unilever. Hellmann's mayonnaise, for ...

Companies refining their ambassador strategies could benefit by prioritizing connections that resonate with their audience.

Indonesian entrepreneur Aldi Haryopratomo on how telling stories can empower underserved communities. Read more at ...

The term medical-grade in skincare specifically is not monitored by any type of regulatory body. “There’s nothing that ...

MEGHAN Markle’s mood board hides signs she is harking back to a life before Harry, a branding expert has slammed. The Duchess, 43, posted what appeared to be a vision board for her new ...

After a month in which President Donald J. Trump allowed Elon Musk to launch a hostile takeover of the U.S. government, ...

Now, we hear of another severe vandalism example at a Tesla store ... Just a few years ago, Tesla was an adored brand hated by only a few petrolheads resisting the electric transition and those ...