People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Indian mills have contracts to export 600,000 metric tons of sugar in the 2024/25 marketing year ending in September, but are ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The journey of the cylindrical residential tower in Johannesburg swung from glamour to grit and back, and now it’s up for ...

On my first day back my boss asked to see me. I hoped he would reassure me that I had been missed, let me know what exciting ...

In today’s music industry, independent artists are faced with the daunting task of standing out in a crowded marketplace.

Klaviyo has been a leader in email marketing for years, consistently adapting to changes in the digital landscape to remain a top provider. As personalization and automation continue to shape the ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Selecting the right email contacts while ensuring cybersecurity through email verification can be challenging.

Find the best affiliate programs for beginners to start earning online. Let's tell you about some easy to join programs with ...